PSI is the brain-child of industry experts. Each member of our team at PSI comes from a background in produce and shares a passion for quality products.
MEET THE TEAM
Founder & CEO
Alex Campbell Jr.
Head of Logistics
Alex Campbell Jr. has worked in the grocery business for more than thirty years. He ran the produce department of the largest private grocery chain in Western Canada for more than fifteen years and established himself as a master curator of outstanding fruits and vegetables in his role there. Since his departure from there, he has owned multiple local food businesses, and continues to be an active, informed and mature voice in the produce industry on the West Coast of Canada.
If Alex is the heart, Arthur is the hands, Sonya Cox is the brains. Sonya has worked in the produce industry for over fifteen years and has been the driving force behind the logistics of importing exceptional products to Canada. She is an expert negotiator, a trusted partner and an inexhaustible resource.
Arthur Diaz was born in Portugal and lived there until he immigrated to Canada. Learning at a very young age the value of quality foods, he has dedicated his life to elevating the quality of fruits and vegetables in the Oakanagan.